Saturday, July 11, 2009

Tollywood’s Changing: It's Getting Younger

Telugu films are changing with the times or shall we say with current demographics. According to The Times of India, 54 per cent of India's population is now under the age of 25, a fact that has caught the attention of Tollywood industry insiders bent on attracting younger audiences to view their films. If box office numbers are any indication, the trend doesn't seem likely to change anytime soon:

"Earlier only a couple of towns were considered A-centres in AP, but the list now encompasses Rajamundry, Tirupati, Nellore, Vijayawada, Kurnool and Guntur —ensuring more urban viewers. As more and more youth-centric films rake in big bucks at ticket-windows, Telugu filmmakers seem to be cashing in on the trend."

But can they compete with Bollywood offerings?

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"Bollywood Steals T-town’s Show"

The Times of India reports that battle lines are being drawn between Bollywood and Tollywood, as an avalanche of big ticket Bollywood films at multiplexes have come at the expense of the local Telugu film industry.

According to industry insiders:

The policy of multiplex owners to allot more screens to Bollywood blockbusters could tilt the scales against Telugu films and is likely to dent their box-office collections. However, Krishnamurthy Kishen, head marketing of a leading multiplex chain clarifies that Bollywood and Tollywood films get equal weightage when it comes to assigning screens. He says, “We always try to strike a balance between regional and other films without riding on just one language hit.”

Airing a diametrically opposite view is Devaneni Prasad, director of another city-based multiplex, who claims that recent Telugu films haven’t really fared well. “With Telugu films not setting box-office afire, we’ll have more screens for Bollywood blockbusters. However, now Telugu producers have more choices with new multiplexes coming up,” he reasons. Ashish, honcho of a chain of multiplexes, rules out such worries. “We provide a level-playing field for all language filmmakers,” he assures.

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Tuesday, July 07, 2009

TV9 Telugu Comes to Dish Network

Last week, Dish Network, a leader in international programming (offering 170 plus channels in over 28 languages), introduced TV9 Telugu, a 24-hour news channel which aims to enlighten and entertain and also connect the Telugu speaking community in the US. More than just a channel, TV9 Telugu promises to be "a sustained and determined effort to exemplify the human values and ethics of the Telugu-speaking people across the world, hoping to attain a better society."

Dish Network is proud to offer more Telugu programming than any other pay-TV provider,” said Chris Kuelling, vice president of International Programming for DISH Network...TV9 Telugu is the most viewed news channel in Telugu, featuring live news, current affairs and various entertainment shows, said Ramesh Annamreddy, managing partner and CEO of Sneha Media & Entertainment, widely regarded as among the pioneers of the Telugu Television in the US.

Click here for more information.

Source: Thaindian News and IANS

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Monday, July 06, 2009

కౌముది జూలై 2009